Detecting Trademark Violation for a Leading D2C Personal Care Brand
How a Fast-Growing Skincare Brand Protected Its Visual Identity Using CounterFix
Client File
Challenge
The client faced trade dress infringement where competing listings mimicked its unique packaging and design elements, risking consumer confusion and brand dilution.
Objective
Detect and validate trade dress infringement, gather visual evidence, and take enforcement action to protect the client’s unique product identity.
Outcomes
- ✓Imitation of product packaging, color palette, and layout by unauthorized sellers
- ✓Listings had different brand names but were visually deceptive
- ✓Need for precise visual detection and AI validation
- ✓Requirement for legal-ready enforcement documentation
The Solution Strategy
Discover
Define
Design
Develop
Deploy
The Investigation
Visual Detection of Infringing Listings
CounterFix scanned major marketplaces for listings visually resembling the client’s packaging.
Key findings:
- Product design, color palette, and layout mimicked the client’s SKU
- Only the brand name differed, making the listing visually deceptive
AI-Powered Side-by-Side Comparison
Our custom AI model conducted detailed visual analysis to confirm imitation.
Key findings:
- High similarity across design elements validated trade dress misuse
- Comparative visuals provided strong support for enforcement
Platform Takedown Action
With evidence in hand, takedown notices were issued to relevant platforms.
Key findings:
- Infringing listings were reported with visual documentation
- Platforms responded to verified evidence and removed the listings
Enforcement Report Compilation
We compiled a comprehensive trademark infringement document for the client’s legal and brand protection teams.
Key findings:
- The report included AI visuals, seller details, and platform actions
- The document supported both legal follow-up and internal tracking
Case Closed: The Results
Key Achievements
- Trade dress infringement was identified and resolved with swift action
- Infringing listings were removed from major marketplaces, reducing consumer confusion
- Clear visual and platform evidence supported legal readiness
- The brand gained a repeatable enforcement framework for future use
- Product identity and customer trust were successfully maintained
- The action created a deterrent for potential future infringers
"Pirates Alert helped us safeguard what makes our brand visually unique. Their AI-based detection didn’t just flag copycats—it delivered the proof we needed to act fast and decisively. We protected our identity before consumer trust could be compromised. CounterFix has become a crucial part of our brand protection toolkit."
Head of Brand & Legal Affairs
High-Growth Indian D2C Personal Care Brand
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